Rising Above the Noise in Consumer VC with Kirsten Green of Forerunner | E1961
Description
This Week in Startups is brought to you by…
Vanta - Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at http://www.vanta.com/twist
Oracle - Oracle Cloud Infrastructure, or OCI, is a single platform for your infrastructure, database, application development, and AI needs. Take a free test drive of OCI at https://www.oracle.com/twist.
Mercury - With Mercury, you can simplify your financial operations with banking and software that power your critical financial workflows, all within the one thing every business needs, a bank account. And with new bill pay and accounting integrations, you can pay bills faster and stay in control of company spend. Apply in minutes at https://www.Mercury.com
*
Todays show:
Kirsten Green joins guest host Mark Suster to discuss Forerunner’s framework on making investments (8:33 ), how AI will change how consumer companies and applications are built (16:28 ), cultural shifts that are investable (33:38 ), and more!
*
Timestamps:
(0:00 ) Kirsten Green joins guest host Mark Suster.
(2:49 ) Kirsten’s advice to stand out in consumer venture with only seven percent of VC dollars being allocated to consumer.
(8:33 ) Forerunner’s framework on making investments.
(11:16 ) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist
(12:09 ) The value of searching for where businesses are missing the mark, and the “wow” factor of the Oura Ring.
(16:28 ) How AI will change how consumer companies and applications are built
(19:46 ) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.
(20:50 ) The current state of the consumer search experience and the power of personalization that AI can bring.
(24:16 ) The disruptive lesson from mobile and the next level of being context aware.
(28:24 ) Mercury - Join 200K startups who use Mercury to operate at their best at http://www.mercury.com
(31:57 ) Forerunner Ventures lives within the intersection of invention and culture.
(33:38 ) Cultural shifts that are investable.
(36:36 ) The consumer shift from large to small screen.
(40:42 ) The importance of the mix between direct and indirect revenue.
(42:32 ) Discussing the relevance of “freemium”.
(55:48 ) What the exit environment is like going forward.
(1:02:55 ) What will it take to bring back the small and mid-cap market?
*
Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
*
Check out Forerunner Ventures: https://www.forerunnerventures.com/
*
Follow Kirsten:
X: https://x.com/kirstenagreen
LinkedIn: https://www.linkedin.com/in/kirstengreen/
*
Follow Mark:
X: https://twitter.com/msuster
LinkedIn: https://www.linkedin.com/in/marksuster/
*
Thank you to our partners:
(11:16 ) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist
(19:46 ) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.
(28:24 ) Mercury - Join 200K startups who use Mercury to operate at their best at http://www.mercury.com
*
Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
*
Check out Jason’s suite of newsletters: https://substack.com/@calacanis
*
Follow TWiST:
Substack: https://twistartups.substack.com
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
*
Subscribe to the Founder University Podcast: https://www.founder.university/podcast